Traction by Gino Wickman [Book Summary – Review]


How do you think about your business performance? Do you glad about the outputs? Maybe you think your success has been prevented by a lot of problems, such as employee strife or directorate. Maybe you think you require to invent again the wheel to stay alive for the future.

This summarization would be shown as a gradual technique to solve your business issues. Thanks to the Entrepreneurship Operating System, it will aid you to take out redundant tasks in the company and trust in the market you have chosen.

Thanks to lessons found out by exercise and living, this structure will show you how concentrating on only 6 items may assist you in turning back on the road. So, join the group and take the first steps to revive your institution by perusing this summary.


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Chapter 1 – Direct your company towards success by openly describing the thing it appreciates ​​and the thing it searches to achieve.


When we think about Steve Jobs’ time spent at Apple, many people are inspired by his work. Eventually, he aimed to create an organization that not only created technology but developed humanity.

Even if the aim of EOS is not too high, its powers must not be belittled.

What is like a shortened business plan looking for answers to several questions to follow your company is the entrepreneurial tool. There are six steps.

Defining a view for the organization is the first step.

This view will lead to all other processes and decisions in the company, meaning it should be bright. Your company, the place it wants to be, and the way to get there, are described.

Further to that, the view must be required to be comprehended by and common to any member of the company. Unless it does not understand, your employees are not going to take steps together.

You can start with defining a view, to describe how you desire to be as a company. To do this, get your group to describe 2 important points: solid values and solid concentration.

Solid values ​​are 3 to 7 core principles driven by your company.

Take, for instance, the solid values of the US dining chain Zoup! have been the “can do” approaches and a love of the organization’s label. Those values ​​designate who hires the company, the way to handle personnel, customers, and business mutual.



After defining solid values, you may go to your solid concentrate by describing things your organization wants to ensure. Or in other words, it wants to gratify your company’s requirements.

Why is it significant to define this focus?

Let’s take a look at Image One, the organization that sells and supplies laser printers. Problems were encountered when the firm enhanced its scope to the computer network.

In turmoil, corporate executives reminded them of the organization’s main concentration: to ease their customers’ printing environment.

Thus, it was decided to discard the computer part and adhere to its basic focus. Since then, the organization has been successful, with an average annual expansion percentage of 30 %.


Chapter 2 – To detect your marketing steps, you should make a plan for a set of targets in the future.


Let’s think that you are planning a getaway for the whole world. You probably think about which towns to go to, the way to gather in little places and the way to wander.

Similar details require to be taken into account when enhancing a job plan. Make sure you carefully plan what to do, when, and the way to do it by your leadership team.

To do this, you should brainstorm with group members for the decade. This is a greater target than your life, the place you would like to reach in the decade that is crucial for describing the general direction of your company.

Then discover your 3-annum visualization. This needs to explain what strategies you will wield for the following 3 years to close your decade aim. After doing this, making a 1-year projection, stating what should occur in the following 365 days can be done.

And lastly, you need to describe quarterly milestones. These are special, accessible, and quantifiable points that you can arrive at in the following 90 days.

Following planning for both the close and distant future, by you, on marketing tactics can be decided.

The initial stage is making sure productivity in the way you gain faithful clients.

Don’t forget, everyone cannot be made happy. Working to accomplish this can annoy faithful clients. So, you require to describe a focus market and accommodate your tactics to it.

As an example, let’s consider that you own a small water sports center, it is not for you to appeal to energetic kids and pressured adults. Since the requirements of these 2 client types are distinct, you cannot gratify both at the same time.



Once your focus group is defined, problems that may impact your company should be identified. For example, when it comes to the water sports center, these problems are; there may be increased resource costs or alike operations nearby. Awareness would assist you to address them in advance.


Chapter 3 – Ensure to select workers who depend on their values ​​and match their job.


Each good executive knows that you are just as powerful as your employees. Therefore, the second important component of organizational success is personnel.

Therefore, the way to be sure that you employ individuals who have your firm’s values?

By using the person analyzer! That tool assigns a column to every of your firm’s solid values ​​and one row for every worker. To fill in your chart, save with plus for “often”, (+), or (-) respectively for “sometimes”, “never” to determine which workers depend on which core values.

After adding this data, workers who display the majority of your essential values worth the least part of your essential worth​​should be sought.

Just as a worker can have the worth of the firm – a potential solid value – the individual may not always depend on another important worth for your firm’s achievement, like justice.

It’s significant to have the correct employees in the group, however, you require to ensure employees are assigned to the correct roles.

Thanks to the GWC tool, every employee is provided with the jobs that best suit their talents.

Three questions are asked using this tool. Does the worker understand – understand the role? Do they want – does the worker love the job? Do being smart, experienced, and other skills can do business effectively?



When the answer given to one of these inquiries is “no”, it is understood that the person is not suitable for this work.

Let’s assume that a skilled engineer is ready for promotion to the manager position. It is taken grasping the things positions require; it also can become a great manager. However, there is a problem, since he got rid of the meetings – because he did not want enough, therefore he cannot manage well.


Chapter 4 – The purpose of using scorecards is to evaluate personnel output and to solve problems prior to losing control.


Well, data management is the third switch to improve the company for achievements.

Although many people despise this term, managing data is not obligated to do a tiring duty. In fact, with the help of several simple techniques, significant information for your job can be simply tracked.

Thanks to a scorecard, the worker’s performance can be monitored and managed.

Identify ranks between 5 and 15 performance factors with your leadership team according to directing and/or building a target for everyone, for instance, that how many new subscribers the worker gained or how many sales bids the worker gave.

Then, determine who is charged for achieving a certain weekly goal, and if someone does not reach a target, follow to discover what occurred.

By monitoring employee performance, you can detect problems early. By measuring performance this way, people can be held clear and non-subjective responsible and induce a healthy rivalry.

Still, what would you consider doing supposing that your scorecard shows your team is encountering other issues or not achieving their goals?



Here is the 4th factor to administrative achievement. This is designed to aid you to describe magnificent problems before your job can be harmed by them. The play is simply called IDS.

To get started first; List anything that does not function in the way you like, and make sure your personnel is unconstrained to report their worries. Then, with the help of the 3 stages mentioned above, the topics, it is approached by you.

First, let’s describe what happens, by knowing and recalling that some problems can be prophecies of larger problems.

Then create a discussion environment, give anyone in the group the opportunity to tell their views on main problems, and offer methods to address them.

And lastly, resolve by electing solutions. Usually, you assign a tangible duty to a specific person to solve a problem. After completing this duty, the problem should ideally be eliminated.


Chapter 5 – Describe, look over, and make simplify your firm’s operations, once you are sure they are in line with the view.


Thanks to the essential operations, your company runs smoothly, similar to essential parts that give strength to your body.

Generally, organizations have 7 fields, like HR, operations, and marketing. These operations are symbolized by the fifth constituent of the EOS.

For a business to succeed, all of them require to be described, documented, regulated. That’s it.

To have transactions that are listed by the leadership team and are essential for you is the first step. After these are understandable for your group the way these tasks are handled inside the organization, efforts on easing the tasks can be started.

Make certain that anyone in the team accepts the roll and utilizes the exact names to express to different transactions. Thanks to doing that, it will bring clarity, and working will be simplified forward.

After accepting a list, the people responsible for every file processed in every important step are owned. To demonstrate, by the human resources manager, it can be written the stages that the exclusive takes during employing, directing, or ending workers.

Next, the process should be looked over by you. Having the stages voiced by team members, you will probably find out areas where you can identify unnecessary ones or simplify like technology.

You can see that a division has received and filed a printed copy of each firm file, even if whole documents are registered and stored both on the internet and in the servers of the company’s corporate network. For this situation, printing is a waste of time and increases costs.



Once determining what the surpluses are, operations can be simplified by annihilating other unwanted duties.

The task left there is to make sure that procedures comply with your firm’s essence worth, the values your group describes from the outset.

For instance, when an essential worth ​​is family-oriented, you desire to provide family-friendly working conditions, not just selling family-oriented goods, but also providing financial family allowance.

According to one your processes bring to the way, that is the moment to find out the last stage of the Entrepreneurship Operating System.


Chapter 6 – Set concrete quarterly targets and designate ownership to increase maximum accountability.


Do you remember the scope of “quarterly milestones” in a previous section? Thanks to these little milestones, your company will be achieved bigger targets.

However, for these milestones to be impactful and guide you to success, you must constantly define new targets.

Leadership staff should be interviewed quarterly to observe outputs and define aims for the following quarter. Due to ninety days being lengthy a person can focus on one project, defining quarterly targets is influential.

The meeting should ensure that your group lists anything that requires to be done in the following quarter. As a mean ten to twenty targets must be produced by your groups.

Since these goals are too much to achieve, the 2nd stage is to argue ideas and lower them to seven priority targets or rock.

The rocks are generally different from the targets because they are specifically, accessible, and quantifiable. For example, a milestone could be to employ a new specialist for human relationships.

After your best targets have been selected, ensure that people are responsible. Appoint each milestone to the one person responsible for making it on your group. The reason why it is important to designate just one individual to every rock; if more than one person incumbent upon, nobody senses being in charge.



When each of your milestones is appointed, every member of the group must find an individual milestone. This may be in a “rock leaf” or chart that itemizes corporation rocks and personal rocks.

This list can be used in weekly gatherings to keep track of progress. As clarifying the duties of each head, maximum accountability can be created by you.

Finally, the rocks in the company should be shared with everyone, and each department should be able to produce rocks. Occur this production by inviting them to the quarterly gathering, in which everyone is shared with fresh milestones and reported in the past quarter.

After that, 1 or 3 personal milestones can be decided by departments and workers, as long as they fit the general company.


Traction by Gino Wickman Book Review


To earn a pull in the industry, a bright and steady scheme for your company requires to be improved by you. However, this is not everything. It is also important to put the correct individuals placed in the correct locations, monitor the data, organize processes, and explain possible problems in your job.


With shouting out “Tangent warning!”, concentrate the meetings. 

When you realize that a discussion is flowing, you can summon meeting participants by telling “tangent warning” to avoid this. Thanks to this, you can assist your group to concentrate and achieve the targets of the meeting.



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Savaş Ateş

I'm a software engineer. I like reading books and writing summaries. I like to play soccer too :) Good Reads Profile: https://www.goodreads.com/user/show/106467014-sava-ate

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