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How the creative curve theory turns creative success into a repeatable system

The creative curve is Allen Gannett's model for predicting mainstream creative success. In his 2018 book "The Creative Curve," he defines it as the bell-shaped relationship between how much an audience has been exposed to an idea and how much that audience prefers it.

Savaş Ateş Savaş Ateş
· · 23 min read