Conscious Business by Fred Kofman [Book Summary – Review]


Do you think that you are acting consciously? Do you take responsibility for your movements, make contact with people positively, and act due to your worth ​​in your vita?

At present, interrogate yourself if you are consciously doing a job. Are you negotiating contracts paying attention to account your worth? Do you keep in touch with your workers as constructively as with your kids?

In today’s fast-paced business world, it is clear that the key to success is by doing it consciously – still, how can you turn your firm into an aware job? With this summary, you will be helped to create a business based on employee values.


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Chapter 1 – The key to more job achievement is being a conscious firm.


According to Jim Collins, author of Good to Great, the most successful companies are said to be companies trying to achieve more than financial achievement because they are motivated by higher worth.

However, how is an accomplished firm able to be created thanks to the worth?

Many successful businesses are achievement because they are supported by conscious workers. They take responsibility for their movements and know-how to keep in touch positively without sacrificing their core worth.

Unconscious workers blame others for issues and think themselves victims and therefore tend to undermine the job. Since they do not know themselves, they cannot act on higher worth.

Therefore, managers must make hiring conscious workers as firstly.

Still, if you are going to start a conscious business, you cannot stand here. You should also develop a balance between your company’s non-personal, interpersonal, and personal dimensions.



The interpersonal that includes “it” describes such as; shareholder value, efficiency, and other technique issues subsistent in any business.

The interpersonal which includes the “we,” describes the relationships between various people within your firm.

And, of course, there are personal things. The personal which includes the “I,” describes relating to each person’s happiness and wishes for description work and watchful vita.

However, rather than creating a coherent relationship between these three executives, most executives tend to act like focusing absolutely on the “non-individual” basis of a job.

If a company neglects human factors (interpersonal and individual), the job becomes an unreasonable activity where failure or achievement depends solely on the management of arbitrary technical issues.

However, there is coherent between three basic dimensions in conscious work.

Consequently, how do you think you can design a business based on consistency and center values? Keep read to find out!


Chapter 2 – The first step to creating a wide-awake business is to take responsibility for your acts.


If something goes wrong at work, and so would you blame someone else for what could be your fault?

If your answer is yes, it is an era in which is to you begin taking responsibility for your acts.

In general, there are two kinds of personalities in the workplace: actors and sacrificial.

If you desire to be an actor, players enhance self-esteem by taking responsibility for both their movements and their actions. A player knows that she cannot afford everything; she realizes that her purpose is to concentrate only on what she can dominate, while there are many things out of her control.

On the opposite side, the thing done by the victims is to blame everyone and deceive themselves, thinking that they always behave perfectly. You see this in the business world by CEOs and executives, as they direct their failures to external factors rather than their shortcomings.



Esteban, who is a sales executive, has a crew of sales managers. He went to the human resources department and learned that; the staff had planned their holidays without consulting him. At present, he will not have enough staff in February, which is now the busiest month of the year.

With a sullen expression, Esteban told and believed that this problem was HR itself, not his problem; so, he did not act to do anything.

Still, as Esteban is the one who suffers from the consequences, even if he is not the one with the problem at first. So rather than playing the victim, he could act to solve the problem himself.

So how do you switch from being a victim to being an actor? Adopt the language players use to get started.

Rather than saying “hopeless”, choose to say, “I haven’t discovered an answer yet.” Similarly, say “I want to leave” instead of being passive and saying “I desire to leave”.

In this way, you are going to become more aware of your responsibility for what is happening around you. This is the element of being an actor!


Chapter 3 – To protect your integrity, try to concentrate on the process rather than the results.


Things are done only for fun, without much thinking about targets or what they want to achieve by children.

This behavior changes after becoming an adult. Many of us are concentrating a lot on results, not process features.

In one study, it was asked to say who the people they admire, and they were rarely chosen from the participants a rich, strong, beautiful, and even famous person. Participants often did not select individuals with qualifications that were successfully associated with Western culture.

But even if these features are not so important to us, we still tend to concentrate on them. For this reason, results are sometimes more significant than the operation. 

Although an athlete lost a race, he still performed hard to reach the point of competition – this is a process. This effort cannot be celebrated by us, but we could achieve it.

Scratch that: we should!

Mark: we should!

If you do something that you assume only, for this purpose, you will gain accomplishment beyond achievement. Concentrating on the result does not only permit you to reach this level of achievement; To do this, your obligation declares your inner values.

There’s always something you are not going to do, isn’t there? Thus, your activities are not only a describes to reach a particular result, but also denote your worth. This is how you create honesty by moving in according to your worth.



Barry is an automotive factory director with an assembly crew. The crew recognized that some machines produced by another firm did not operate as well as they should. When they neared the other factory director, he was not appertaining to about changes.  A solution was kept going to research by Barry’s group.

When looked at from a process perspective, the achievement has gained already by the team. They achieved success beyond accomplishment: instead of sacrificing their worth ​​and making sub-standard cars, they protected their fullness and kept going to look for alternatives to enhance.


Chapter 4 – The world looks different, by everyone; these variations must be known, respected, and learned from them.


Do you often get frustrated because your coworkers can’t see things like you? While it is hard to admit, the world is seen uniquely by everyone.

A classical experiment on perspective was done by the developmental psychologist Jean Piaget. Children were given wooden blocks, one side painted green and the other red.

Then the red side was pointed towards him by Piaget, and the green side was pointed towards a group of kids and questioned what color they perceived.

The kids replied “green”. Then he asked what color they thought he perceived. While kids under five said “green”, older children responded “red”.

Thus, these older kids had come to a point where they could switch their view, the perspective they could see the world through another person’s eyes.

Still, like young children, we disremember that the point of opinion is subjective. And these sources of conflict can be important in these organizations.



So, what are the results? The aim is to improve ontological humility, a situation where you can identify other people’s perspectives.

Thanks to different cultural backgrounds, different ways of seeing, and behavior are created. But having someone various approach does not perform it less worthy than your approach.

If you cannot identify and respect these differences, this will not only clash but will also worsen, cause harm.

In fact, according to management research conducted by the Wall Street Journal in 1996, cultural differences in working styles, contact, and client relationships are at the top of the list of problems in most companies.


Chapter 5 – Build shared ground with your speaking partner by saying what you mean.


It’s tragic but right. Most of our talks do not occur with really meaningful dialogues, but overlapping monologues. When we need to tell something else, we tell something and we don’t hear what our partner speaks.

This makes “talk” remarkably unproductive – and working in a collaborative way near impossible.

So how are you able to develop your communications to be better?

There are three levels in each speech. The first is tasks or problems. Subsequently, there may be a relationship or an emotional connection between the speakers. Finally, there is the self or the level of identity and self-esteem of each speaker.

As it arrives to speak in a business context, it may make you feel threatened, especially at the self-level, due to each of these levels.

And when this occurs, you can retreat or act with extreme confidence to protect your image. Of course, this is natural, but doing this will pull you back, restricting you from investigating your perspectives and explicitly exploring other people’s opinions.

Also, this type of vulnerability does not correspond to good communication. To make efficient conversations, you must create a common ground and say what you sincerely mean.

With this purpose, the key to productive communication is the productive expression that is all about finding common ground.



For instance, if you have a dispute with a worker, joining the productive statement requires both parties to identify the problem from their perspective. By doing so, it can be tried to solve the problem in a way that feels fair/sufficient on both sides.

The facts can also be presented with another hint. This makes it easier to create a common ground.

Consider the difference between telling “Our help desk smells” and “Only 20 percent of calls were received in three minutes last month.” The second is factual, pure, and simple to comprehend, making it a much better starting point for efficient speaking.


Chapter 6 – Conflicts with constructive negotiation should be handled correctly – you should not be denied or avoided.


Hold you developing in conflict? Oh, who does it? However, the point is that if the conflict is not handled properly, it can have serious consequences.

Unhappily, the most general methods of getting through conflicts in the job world are intensely flawed.

An example of a bad approach is denial. Denial is like stopping your eyes while climbing a mountain, pretending that there are no rough cliffs. It may feel more harmless than looking but much riskier.

Many executives say that when employees are paralyzed by power conflicts and sink into bad gossip, they work well together.



Another common but erroneous approach is avoidance. Avoidance involves accepting the subject, but refusing to deal with it, instead of claiming that a problem exists.

It is recognized by many directors here that the conflict slows down the job and occurs a toxic atmosphere within the teams, but they avoid the problem rather than creating a plan to solve the problems.

Both of these poor approaches hold on the hypothesis that any possible solution will be winning, losing, or reconstructed compromise that no one likes. (Reconciliation is often said to be good stuff, but actually, its main definition is that no one takes what they desire.)

There is no reason to try and resolve the conflict since thought will ultimately disappoint someone. However, by entering into constructive bargaining, conflicts can be resolved positively.

One way to build space for new possibilities by encouraging people to be less competitive and more collaborative is constructive negotiation. Therefore, the mutual learning environment is very important – so, constructive negotiation is impossible without it.


Chapter 7 – Discover how to better check your passions to operate a thriving conscious business.


You can own sensitive and rational things – these two situations are connected. Our rational mind is destroyed if there is no direction from our emotional intelligence.

Furthermore, as we all recognize, you need to subdue your senses as senses can ruin things.

There are many various talents to manage your passions. Self-knowledge and self-acceptance are especially significant ones.

Self-awareness has a moderately orbicular description because it is approximately recognizing that you are dominating your level of awareness. When you say “I feel afraid”, it’s not all of you who are afraid. You have a piece that observes your fear.

And if you learn to be cognizant of this observation section, you have more authority over your sensations. You can stay and examine “outside” without having to behave on every sensation urge.

If you proceed by selecting which feelings to behave on, you are going to become a more liable and trustworthy person.



Eventually, it is self-awareness that is about switching your view. Rather than seeing the world with your sensations, you observe your sensations freely.

Accepting yourself is about apprehending that you don’t have control of how you sense; you can only change the way you behave.

Forgiveness is another specialty that will help you subdue your sensation.

The definition of forgiveness is not that you have to act as if everything is stuffy. It is also not about taking a more sacred approach than your behavior.

On the contrary, forgiveness is only about quitting anger and building a range for positive transformation.


Chapter 8 – When a job is completed with people who are concerned about the goodness of the team and know themselves, it becomes a conscious job.


By the writer, he made a surprising realization when he failed his Scrabble game against his son for the first time: if you love your competitor, it is impossible to struggle from a competitive failure.

And then it was wondered by the writer, what if there was such a principle at work?

In general, anxiety develops gradually. The first step is egocentric: at this step, all worries are about our welfare.

In the second stage; when a person recognizes himself as part of a society, it is ethnocentric. Rather than caring not only for their well-being but people also start to care for other tribular affiliates.

Being world-centered is the third stage, instead of a sudden is not just about us, it’s about us all in the world. Studies show that only 15 percent of adult society has this level of anxiety.

The fourth level is the stage of being soul-centered and fewer people have achieved it. Such people experience the unity that exceeds all superficial divisions; For them, all competition is cooperation, and the opposition is an excellent occasion for everyone to stand out.

Only one-half of the people are soul-centered compared to the world population!

When you come at this highest level of consciousness, everything, that you do, comes in possession of a game – and instead of playing to win, you just play to continue playing! This is the main goal of the job.



Of course, you are going to require to gain money and achieve targets, but improving and revealing your highest private nature will become your ultimate goal.

Later, when you build an association full of liable people who have sincerity and think their business is in line with worth, thanks to you, “business as general” will go beyond you to build a conscious job.


Conscious Business: How to Build Value Through Values by Fred Kofman Review

With occurring space for individual worth ​​in businesses, you can ensure the establishment of an effective, profitable, and deeply committed the company to those around you.



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Savaş Ateş

I'm a software engineer. I like reading books and writing summaries. I like to play soccer too :) Good Reads Profile: https://www.goodreads.com/user/show/106467014-sava-ate

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