The world has evolved. Twenty years ago, if you wish to get recognized as an actress, you’d perhaps have to relocate to Hollywood. What if you wish to progress in business? You’d have to attend a business school. Broadcast to millions? Well, it certainly wasn’t easy having a primetime TV or radio slot.
The social media and internet, by basically removing industry gatekeepers, have all but ruined the obstacles to success, maybe you’re an entrepreneur, a performer or any other type of content producer. Top podcasts are watched by millions daily. Actresses, artists and different kinds of creative professionals are found on YouTube and Instagram every time. And entrepreneurs around the world are understanding that social media offers them exceptional chances to interact one on one with likely customers.
As you’ll understand in this book, forming a personal brand and nurturing it through social media is a way to success accessible to everyone. And that’s also true if you’re a frustrated accountant, a food lover ready to share with the world your love of homemade preserves or a fashionista looking for how to monetize your fashion sense.
Chapter 1 – Presently, one of the clearest routes to entrepreneurial success is a powerful and personal online brand.
Ask a child now what she wished to do when she grows up, and there’s a good probability that she’ll say, “I want to be a YouTuber.” A lot of adults might answer with a demeaning, “That’s not an actual job, sweetie.” However, perhaps those children are up to something.
The outburst of social media is a game-changer that’s made it likely for everybody to broadcast to a huge audience.
Let’s consider a few statistics.
Globally, people view 1.25 billion hours of YouTube videos daily. They post 66,000 images or videos on Instagram each minute. Also, averagely, 20% of the time people dedicate to mobile is used on Facebook.
The scale and power of social media platforms enable any of us to get money from a personal brand. With just 1,000 followers, a person on Instagram can get $5,000 each year, from only two posts per week.
It is not bad side earnings, right? Now, what if you were posting more than twice per week.
For the people that truly want it, the potential to monetize a personal brand is infinite.
Think of the author, Gary Vaynerchuk. He changed his family wine business from $4 million to a $60 million action. His method was basic: he formed a strong personal brand by talking directly to customers.
He did a strangely truthful video blog, tastings the wine to the camera and providing honest advice. He used hours daily responding to each message he received on Twitter and Facebook. He assisted people and, as a result, they got to like him, trust him and purchase from him. He formed a direct relationship with his customers – the type of relationship that, formerly, you could just create with small, neighborhood stores.
So what happened after that? He grasped what he’d discovered about online marketing and counseled other people. Presently, Vaynerchuk directs a big digital agency with offices in London, New York, Chattanooga, and Los Angeles.
Just because he accepted the power of his personal brand.
Chapter 2 – Creating a personal brand provides various ways to personal and financial success.
What could a fashionista mom, a wine seller, and a frustrated artist have in common? All of them have made use of a strong personal brand to live a more successful life.
The author made use of his brand to sell wine. However, a lot of people do not have any noticeable product, and still are effectively monetizing their personal brand.
During the start of Brittany Xavier’s Thrifts and Threads blog and Instagram, it was only a fun manner to show images of her young family’s life. However, she realized that accounts similar to hers were tagging brands, and therefore, she began doing that as well. Six months and 10,000 followers after, she began to charge brands $100 for a post talking about them. She found out that she was targeting really low when a jewelry business offered one blog and Instagram post for $1,000. Currently, Xavier concentrated on her family way of life brand full time, receiving a lot, traveling and having fun.
However, what if, rather than revolutionizing your life, you only want to make it a bit better? Will a personal brand still assist in doing that? Definitely.
Louie Blaka was a permanent art teacher and frustrated artist. He didn’t want to quit his job; however, he wanted to have more success selling his art during his spare time.
After knowing about Vaynerchuk’s experiences, he began to think of how he could market his work in a different way. He held free wine and paint classes and uploaded imaged of the occasions on Instagram. What began as a class of ten people became various classes of up to a hundred – and a mixture of Instagram and word of mouth kept bringing more people in.
The outcome? Well, he was formerly selling the occasional painting for $200, and this year he wishes to get to $30,000 in sales. That’s an attractive hot side-hustle for a permanent teacher.
Therefore, whether you wish to get wealth or only make some money on the side, a personal brand performed on social media can make that possible.
Chapter 3 – There are seven principles that are truly important when you create your social media content.
A house constructed on weak foundations will crumble, and the same applies to your social media content.
Therefore, what is truly significant? It’s very easy: there are seven principles you have to abide by.
The first principle is authenticity. People can usually tell a fake; therefore, don’t disrespect your audience. Be real.
Also, you have to be passionate. Maybe it is for your life, your product or the process of being an entrepreneur – it’s a passion that will sustain you when things become hard.
There’s an old saying, patience is a virtue. And it applies here –creating something new requires time. Embrace that.
What else does virtuous means? Hard work. If you wish to crush it, you don’t even have time to use your lunch break viewing cat videos on YouTube, or your evenings bingeing Walking Dead. Get on Twitter and form some networks!
The world is running fast; therefore, you have to take note and move with the pace. What are the newest vogues? Is there a new platform you need to be on? Look ahead and don’t waste time.
Lastly, you need the appropriate intent.
Every great entrepreneur all have a thing in common: they’re not just doing it for the money.
It might look counterintuitive; however, that is the truth. Every great influencers and entrepreneur are altruistic. They are motivated by offering service and value, and they love teaching and assist others. Pay attention to Jenna Soard, creator of a brand-advisory service named You Can Brand. She mentions that her “truest love is seeing the ‘ahas’ depart in people’s minds” as she assists them to fix an issue.
When you have self-interested intent, customers won’t tell other customers to come to and purchase from you, and they as well won’t come back.
Therefore, focus your activities around altruistic values. Ponder on what you can offer and how you can assist. That’s the only sustainable method to be a success ultimately. Also, hey – it feels good as well!
Chapter 4 – Don’t bother making content. Rather, concentrate on documenting.
The concept of making engaging content for social media might look discouraging. Definitely, you love sports cars. However, do you truly have enough knowledge of them to do a video blog on YouTube every well?
Well, don’t allow your doubts to hinder you. Concentrate on documenting instead of creating.
Rich Roll was an overweight, sad, 39-year-old lawyer when he chose to stop eating junk food, accept veganism and start running. Years after becoming an endurance athlete, he assumed it could be entertaining to film and post his practice for the Ultraman World Championships.
His five-minute YouTube videos, revealing his training, or discussing on diet, began to receive thousands of views. That made him get an interview from CNN, which, as a result, landed him a book deal. He created a massively popular podcast, blogged like mad and continued YouTubing. At the moment with a second book deal and constant discussion engagements with people such as Goldman Sachs, he is seen as “an influencer’s influencer.”
Here, there’s a lesson to be learned. Roll didn’t wait till he had everything, and that’s the reason he attracted a lot of interest. People liked going on that trip with him, following as he filmed his progress and seeing him learn.
Therefore, instead of worrying about how to create unique and creative content, accept the chance that you are the unique content.
Vaynerchuk hires a videographer who films all his working moment – except going to the bathroom and confidential meetings. The content it makes is a good learning device for other entrepreneurs.
Why not frequently share your life with Instagram stories or Facebook Live or Snapchat? Document relocating into your new how or brewing your first set of homebrew. Perhaps it doesn’t work out; however, perhaps you’ll create an audience that makes you receive $50,000 in a year through advertising, affiliate marketing, and brand endorsement. You might also get a book contract.
Now that we’ve looked at the potential of creating your personal brand, let’s explore the platforms that you can utilize to do that.
Chapter 5 – Snapchat provides unpolished reality and an actual test of your branding skills.
In 2015, DJ Khaled the music producer was lost, in the dark, on a jet ski. Trying to reach his house in the dying light, he snapchatted his confusing tribulation till he eventually got to the shore and safety. Famous already, his personal brand exploded.
Khaled was part of the first Snapchat celebrities because he was real, and Snapchat is essentially about accurate authenticity.
Khaled didn’t overthink things or edit a lot or search for a perfect shot. He was only being himself. Definitely, the content was a bit goofy; however, it was real. Different from Instagram, which is usually really curated that it looks fake, Snapchat provides an authentic glimpse into someone’s life.
For marketers, this can make Snapchat a little tricky. However, if you’re already on other platforms, Snapchat provides a great chance to reveal a more human aspect. Snapchat is where Sarah, a realtor, can disclose that, in spite of her diet, she has a weak spot for fries. And this is where Shaun, a sports-store manager, snaps himself while playing foosball with his children.
There is a different reason why Snapchat is hard, and why it’s really a good training place for marketers.
Without any hashtags and no sharing, Snapchat provides no discoverability. Therefore, to be big on Snapchat, you actually need to be giving value.
Posting an image of your cappuccino isn’t enough. Lauren from The Skinny Confidential, a lifestyle blog, describes that, when she takes a picture of her coffee, she also provides some value, saying something such as, “I’m relishing an iced coffee on this sunny day. I’m making use of a silicone straw because it doesn’t have BPA, and I add cinnamon because it’s good for your blood sugar levels.” Snapchat enforces you to offer a bit extra, to reveal your personality, to give some value – and that’s good practice!
Finally, Snapchat is a place to be human. You might not get many fast sales there; however, you can show a bit of your character. What’s is there not to like about that?
Chapter 6 – Twitter is a good platform to get seen with a particular target audience.
Back then, the watercooler was where to catch up on the recent gossip about news or a popular TV show. Currently, people chitchat on Twitter, and that discussion is happening all the time, with input from every aspect of the world.
However, Twitter provides more than only chat. Also, it is a good platform for getting seen.
Firstly, on Twitter, you get more opportunities to initiate gossip: on Instagram, nobody posts 50 times in a day on; however, tweeting fifty times? Completely okay.
Secondly, the retweet function is a remarkable means to create awareness. Say you’ve created a video mash-up of rap artist Drake’s work. He most likely won’t see it, even if you tag him. However, if you post it on Twitter, and, if it’s good, it might get retweeted till Drake – and every other person–sees it.
Also, Twitter is a simple approach to build your profile for a specific target audience.
Perhaps you’ve fantasized about being a sports presenter all the time. This is how you can make use of Twitter to attain that dream.
First, find out what sports topics are in vogue. Then begin tweeting: write a fast comment, or share a short video. Use the correct hashtags, so anybody looking for that subject will see your tweets. Chip in to discussions. Respond to some great influencers, and ask them if they want to see your blog.
On the first day, nothing’s going to occur. You’ll tweet the entire day– and nothing. However, continue going. And on the fifth day, a journalist might retweet you. This could provide you with 200 new followers and, within a month, a sports blog might request if you’d wish to write a guest piece. A year after doing this on, preferably, every day, your local sports station might get in touch with you to ask if you’d like to join a conversation and a likely job.
Being successful on Twitter needs a lot of hard work. However, if you dedicate those hours, you’ll realize what doors it can open.
Chapter 7 – The greatest platform for generating wealth and opportunity is YouTube, and you have to go on it now.
Are you aware that young adults view more videos on YouTube than on any TV network at prime time? And while you possibly won’t go on NBC anytime moment from now, you could go on YouTube now.
A lot of people refrain from YouTube because they assume, “I’m no expert and asides that – I’m not really interesting!” You need to remove those kinds of assumptions.
Firstly, bear in mind that documenting is as interesting as creating. You don’t have to be a whiskey expert to start a whiskey vlog. Start a “learning whiskey with Bob” vlog and you as well as your audience – everybody put off by experts speaking a fancy language and drinking $200 malts – can learn together.
Secondly, however, niche your interests, they’ll get an audience on YouTube. Consider garage sales. Not really interesting, right? However, there are garage-sale videos with 400,000 views on YouTube!
The best approach to be on YouTube is basically to do it – just begin. If your videos aren’t that good, so what? Nobody is viewing them to start with, except your mom. They’ll improve with time. And if they don’t improve and if you never get viewers – hey, at least you’ve known that it’s not for you, and you can attempt something else.
And on the other side, really good content regularly cuts through.
Consider Dan Markham. When his son required an idea for a school project, they agreed to check what’s inside a baseball. They videoed themselves cutting the ball open and posted the film to YouTube. A year after, Dan discovered that people had been viewing it – enough people to make ad revenue.
Therefore, he and his son created more videos of themselves cutting things open. A Rubik’s Cube, a football, or even the rumble of a dead rattlesnake! Up till now, their “What’s Inside?” videos have been viewed more 550 million times, and they’ve worked together with brands as well Nike and the Bill and Melinda Gates Foundation.
Really cool for a school project!
Chapter 8 – Facebook still merges smart distribution with innovation to make it the only most significant platform.
You’ve probably heard people criticizing Facebook lately, saying Facebook is where baby boomers post photos of their grandkids, and that young people aren’t on Facebook anymore. Well, as a matter of fact, Facebook is still the leading show in town. Two billion monthly active users prove it.
From a business viewpoint, Facebook’s great benefit is its flexibility for both distribution and content.
Facebook provides a versatility that no other platform can offer. Want to produce a twelve paragraph blog entry? Facebook will work. Ten-second video? Definitely. Twenty-minute video? It is not an issue. Some simple pictures? Put them up there!
And it provides amazingly rich targeting. You want to target people between the ages of 18 and 25 who stay downtown California and who are interested in skateboarding? Not an issue. Use $12 and numerous thousand of them could see the post of your cool skate T-shirt that you made.
Thus that’s really great; however, can you do anything truly innovative on Facebook? Definitely – with Facebook Live.
Live allows you to share in real-time to your followers, take questions and get immediate answers.
Now, it’s not for everybody. There are just a little live TV shows for a cause: they’re difficult to do. However, if you’re skilled with video, it can be really powerful.
Brittney Castro from Financially Wise Women is a great illustration of a person with a new personal brand in a conventional old industry – personal finance. She first got attention for a finance rap video – the actual opposite of the marketing you’d anticipate from a financial advisor.
Nowadays, she’s a success across every channel. However, she prefers her Facebook Live. She likes how she can reply to women’s financial questions live, offering them tangible value and speaking one on one to her potential customers. Also, by doing Lives with her brand partners, like Chase Bank, she is providing her offer to a big audience.
Therefore, for every skeptic – yes, Facebook is still innovating. And you as well should do too!
Chapter 9 – Instagram is more significant than ever before, with a blend of content and good discoverability.
People frequently don’t complain when there’s excess beauty. However, this was really a problem for Instagram until Instagram created its Stories function, where people can post random photos and short videos, understanding that they’ll be there for just a day.
At the moment Instagram doesn’t suffer from being really polished – it has a perfect blend of curated and temporary content.
The day Stories started, the site’s CEO disclosed he hadn’t posted for six days since “none of the moments looked really special.” Instagram users can now post gorgeous shots for posterity and take a picture of their morning coffee with a happy caption and put it on Stories, understanding that it won’t be there anymore after 24 hours. Stories are now extremely prevalent, and intelligent users are using it to reveal a little behind-the-scenes personality.
Therefore, the site’s new balance is one of the reasons it is flourishing. However, even more, significantly for us, Instagram provides some really easy methods to do business development.
Here’s a theoretical success story that shows that:
Tom is a determined manager of a clothing store in Kansas City known as EnAvant. He begins Instagramming as much as possible. He uploads images of everything: shoes on shelves, clothes on hangers and a lot of customers putting on their new outfits, everything nicely filtered. Each post has the correct hashtags – #EnAvantwear #Kansasfashion #falltrends #fallfashion.
During his lunch break, he begins to looking for stylish locals by searching “Kansas City” and checking who appears. He sends direct messages to some of the more popular and fashion-oriented people, typing, “Hey I run EnAvant, we love your style! Come around and we’ll offer you 25 percent off your purchase.”
Out of the 40 people, he gets in touch with, six people posts on their social media about this nice guy who praised them and assisted them. Then, Tom calls his powerful locals in for a fashion night with a 30% discount and makes the occasion really fun that he doesn’t even need to take pictures anymore: the entire guests are putting them on Instagram themselves, #EnAvant.
Sales increases as well as Tom’s personal brand. What is the next thing for him? His personal fashion line? A successful blog? All thanks to his work on Instagram, the decision is left to him.
Chapter 10 – The hottest trend presently is spoken-word media: accept it before it’s really late.
Have you ever attempting viewing videos while cleaning your bathroom? It’s not really simple. What about listening to something? That is possible. By selling the skill to multitask, spoken-word media will have a big market all the time
Podcasts can be a good spot to see and nail your niche.
John Lee Dumas was a podcast fan and an aspiring entrepreneur. However, when he checked for a podcast about an entrepreneur’s experiences, he didn’t see anything. Therefore, he pondered: Why can’t I do it myself?
He had a small experience, and he began by talking to somewhat strange entrepreneurs. However, by managing the daily show Entrepreneurs On Fire, he learned fast and formed a presence. Just within months, he was getting more than 100,000 downloads. His guests improved. He began being invited to conferences, building his credibility more. Now, he’s turned into the entrepreneur he had usually wanted to be: getting millions from his podcast as well as his branded products and services.
Perhaps you’re thinking, “Good for John; however, the podcast market is now jam-packed.” The good news is that an entirely new platform is coming up, and fast. Content provided by digital assistants like Amazon’s Alexa or Google Assistant in super-short, spoken flash briefings is the next huge thing.
The author already creates a day-to-day flash briefing that you can subscribe to. Before brushing your teeth in the morning, say to Alexa “give me my flash briefings,” and you’ll be able to listen to his one-minute day-to-day motivational message.
Therefore, there is a new platform with big potential and a few top influencers presently. Assuming you’re a landscape gardener. Wouldn’t a minute of “Ted’s Daily Garden Tips” be a nice renewed method to improve your business’s brand? In the next five years, quick audio updates won’t be simple to start except you market the hell out of them. However, at the moment – do something interesting and it could thrive.
Therefore, what is making you wait? Get out and crush it.
Crush It!: Why Now Is the Time to Cash In on Your Passion by Gary Vaynerchuk Book Review
If you are trapped in a work you don’t enjoy or have a business; however, you don’t feel it’s going anywhere fast, then get the bravery to amend something. Create a life and a business around something you really like, that could be assisting people to learn about fashion or custom-made tree houses or garage sales –anything your passion may be. Document your journey on YouTube. Make use of Twitter to get the attention of fellow tree-house enthusiasts. Share your fashion concepts on Facebook, and also across Instagram too. Also, always watch out for the next huge platform.
Get in contact with others; however, do it appropriately.
Getting in contact with influencers – people with huge followers on social media platforms – through direct messages is a certain-fire method to form collaborations and get guidance; therefore, don’t be shy. Ensure that you provide something of tangible value in exchange, though.
If you can’t give exposure, then consider another thing you can exchange. If you’re a graphic designer, propose to make some custom filters in exchange for guidance. If you make pizzas? Give free slices in exchange for collaboration. This method can be hard work – you’ll send many messages before receiving one reply –however, that’s the reason why the majority of the people won’t continue with it. If you do, you’re winning already.